Ads? No thanks.
I create brand content that feels native to the feed: trend-aware, platform-specific, and human-first.
It doesn’t scream “ad,” but it gets watched, saved, and shared like one that matters.
*All videos ideated, directed, scripted, shot, and edited by me.
CASE STUDY #4:
Relatable Product Discovery Utilizing Native Trends
Objective:
Make product discovery more personal and relatable by leveraging real employees in casual, day-in-the-life style content.
Strategy & Execution:
Developed a recurring “Pick My Device” series featuring coworkers choosing or refreshing their phone setups using Spigen products. Blended trend-based audio with subtle brand integration, giving content an organic, unscripted feel while maintaining product visibility.
Results:
Multiple viral hits with 3-7 million views
Consistently high retention (watch-through rates of 60–70%)
Led to comments like “This made me want to upgrade”: proof of low-key conversion
Inspired user-generated content featuring similar “what’s on my phone” formats