Turning product specs into stories that convert.

I craft utility-focused content that educates without losing attention…blending voiceover scripting, tight visual pacing, and platform-native delivery to make product features feel intuitive, relevant, and worth watching (and buying).

*All videos ideated, directed, scripted, shot, and edited by me.

CASE STUDY #5:

Utility Education Content That Drives Sales

Objective:

Educate users on product features in a way that feels entertaining and native to short-form video platforms.

Strategy & Execution:

Created a library of TikTok and Reels content narrated with fast-paced, conversational voiceovers, showing real-world product utility like drop protection, magnetic functionality, and case compatibility. Paired sharp transitions and focused visuals with direct, accessible copy to drive both engagement and comprehension.

Results:

  • 100K–1M views per utility-focused video

  • Frequently saved/shared content type, increasing organic reach

  • Boosted conversion from “curious” to “ready to buy” in comment threads

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