Turning product specs into stories that convert.
I craft utility-focused content that educates without losing attention…blending voiceover scripting, tight visual pacing, and platform-native delivery to make product features feel intuitive, relevant, and worth watching (and buying).
*All videos ideated, directed, scripted, shot, and edited by me.
CASE STUDY #5:
Utility Education Content That Drives Sales
Objective:
Educate users on product features in a way that feels entertaining and native to short-form video platforms.
Strategy & Execution:
Created a library of TikTok and Reels content narrated with fast-paced, conversational voiceovers, showing real-world product utility like drop protection, magnetic functionality, and case compatibility. Paired sharp transitions and focused visuals with direct, accessible copy to drive both engagement and comprehension.
Results:
100K–1M views per utility-focused video
Frequently saved/shared content type, increasing organic reach
Boosted conversion from “curious” to “ready to buy” in comment threads