Building trust, depth, and brand loyalty.
Transparency and authenticity are the key players in the social media landscape. I use behind-the-scenes content to bridge the gap between our brand and the audience, making the process part of the product. People no longer want to just see the finished product. They want to see the raw, the ugly, the whole process that built up to what is in front of them.
*All videos ideated, directed, scripted, shot, and edited by me.
CASE STUDY #3:
Behind-The-Scenes For Trust & Transparency
Objective:
Strengthen brand credibility by spotlighting Spigen’s design process, manufacturing precision, and roots in South Korea.
Strategy & Execution:
Produced a content mini-series that took viewers behind the scenes of Spigen’s Seoul headquarters, highlighting everything from 3D prototyping to packaging design. Emphasized cinematic framing and voiceover storytelling to differentiate from standard product content and deepen audience connection to the brand’s origin and values.
Results:
2.1M+ combined views across series
Contributed to increased brand sentiment and trust among consumers, evidenced by positive engagement
Positioned Spigen as a transparent and quality-driven brand, resonating with audiences seeking authenticity and behind-the-scenes insights