How do you go viral with a phone case?
When I took on Spigen’s social strategy, I knew phone cases weren’t exactly scrollbait.
So I pivoted…leaning into ASMR and native trends over traditional ads.
The result? A viral content pillar that pulled in millions of views, exploded our follower count, and directly drove sales.
*All videos ideated, directed, scripted, shot, and edited by me.
CASE STUDY #1
Unboxing Virality: Driving Engagement Through Product-First Storytelling
Objective:
Create high-performing, repeatable short-form content that highlights product appeal while aligning with native platform trends.
Strategy & Execution:
Led a series of viral unboxing videos tailored for TikTok, Reels, and Shorts, emphasizing tactile interaction, ASMR-style sound design, and swift pacing to boost retention. Focused on early visual payoff and minimalist text overlays to keep content scroll-stopping without overwhelming the viewer.
Results:
Highest view count: 33 million views on TikTok
Average view count: 1.5-2 million views per video
Drove significant spikes in profile visits and follower growth on post dates
Established a viral format that became core to brand and follower growth
Led to brand-wide adoption of “hook-first” scripting across team